Twitter: is it still optional in communications?

You seem to like Twitter a lot. Should it be part of our communications strategy? It was a question posed to me during a recent job interview. Many of my friends should be surprised to hear I responded ‘not really.’ The company for which I was interviewing is based in a smaller city, one where… Continue reading Twitter: is it still optional in communications?

Getting the cold shoulder on Twitter

Imagine for a moment that you’re looking for a specific item. You approach the salesperson in your favourite store or boutique and ask, “Do you have any navy pencil skirts?” The salesperson responds: “All of our skirts are on the second floor. Just go up those stairs.” That doesn’t feel very helpful, does it? You… Continue reading Getting the cold shoulder on Twitter

Just one day

In 2009, I started a Christmas tradition for myself. Some might call it “quirky.” Others might call it “old-fashioned.” You might even want to tell me to get with it, because “social media doesn’t take a day off.” All I ask is that for one day — Christmas Day to be exact — I don’t… Continue reading Just one day

Kamloops Fire Rescue needs your Facebook love

They’re so close. So close. Kamloops Fire Rescue needs — at the time I hit Publish — just 33 Likes to hit 1,315 Likes on its Facebook page by New Year’s Eve. What’s the big deal? KFR is in a race to get 1,000 new Likes, meeting a challenge by the Kamloops McDonald’s franchises. In… Continue reading Kamloops Fire Rescue needs your Facebook love

The great divide between professional, personal Twitter accounts

Full disclosure. I’ve learned my lesson the hard way. I’ve managed (and manage) a handful of Twitter accounts, whether for clients or for charitable events. I have — whew, this is tough to admit — accidentally posted personal opinion or information on the wrong account. Now I say a lot of stupid stuff on Twitter.… Continue reading The great divide between professional, personal Twitter accounts