Twitter: is it still optional in communications?

You seem to like Twitter a lot. Should it be part of our communications strategy? It was a question posed to me during a recent job interview. Many of my friends should be surprised to hear I responded ‘not really.’ The company for which I was interviewing is based in a smaller city, one where… Continue reading Twitter: is it still optional in communications?

I know smart people, part 1

I know smart people. They stimulate my brain. They challenge me. They even — occasionally — change my mind. Doug Lacombe is one of those people. He’s an entrepreneur over at Communicatto, an integrated communications agency specializing in all things digital and social media. He takes a company’s online presence and whips it into shape.… Continue reading I know smart people, part 1